The Magic of 11:11

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As long as I can remember, the number 11:11 seems to show up just when I need a dose of guidance, or as a way to make me pay special attention to what’s going on around me. I’ve considered it as a “butterfly kiss” from Spirit, a message that I’m loved and cared for. It’s so fun to see the creative and playful ways that Spirit can communicate with us, and this has always been one of my favorites throughout my life.

As I’ve shared many times before, my teen years were fraught with angst, stress, and anxiety (for me and my family!). This period was very difficult for me in large part because I could sense I was different from others, but I had no way of processing the strong emotions, prescient dreams, or intuitive “hits” I would get. Many of those intuitive episodes were preceded by periods where 11:11 would show up everywhere from clocks to the combination on my locker. At the time, I noticed the pattern, but I thought it was simply coincidence, not synchronicity.

Now I know that the double eleven signifies times when change is coming, as well as confirmation that I’m moving in the right direction. Getting a glimpse of 11:11 as I’m considering a decision gives me confidence that I’m never alone and Spirit is always with me and guiding me.

But the magic of 11:11 doesn’t start and end with me. It’s something others have experienced, too! Most people — even those who don’t consider themselves to be “spiritually aware” — know that there’s something special when 11:11 appears during your day. When I had a weekly radio show on HayHouseRadio.com, hundreds of people would email me to tell me about the significance of 11:11 in their own lives.

When a clock shows this time or the number shows up in other forms, it’s hard NOT to pay attention! But as fun as it is to catch a glimpse of it, you may not be aware about this number’s powerful underpinnings. My friend and numerology expert Tania Gabrielle told me that the fascination with 11:11 is widespread. In numerology, each letter of the English alphabet represents a numerical value, which is linked to a set of basic qualities or energies. Number 1 corresponds to confidence, inventiveness, leadership, action, and creative thought. And when doubled in 11, it’s considered to be in a special category of “master numbers.”

The figure 11:11 is an invitation to everyone to pay attention, to notice synchronicities, to be aware of the Divine, and to see how Spirit is guiding us. Even when 11:11 is associated with difficult lessons and experiences, as it has been for me, it still serves to open our awareness to see beyond the obvious.

Many of my audience members, readers, and students report that they’ve seen 11:11 popping up with more frequency lately. That’s not surprising, considering the major shifts that are occurring in the world right now! When you become aware of 11:11 in your daily life, take it as a sign that Spirit is speaking directly to you, and is reminding you that you — body, mind, and spirit — are one with the Divine. 

In my book, Messages from Spirit, I even suggest that you keep a journal of 11:11 to track how Spirit is communicating with you, and what the messages might mean.  Start with these questions:

  1. What were you doing when this experience happened?
  2. Can you recall times in your past when 11:11 was associated with something important that happened, or when you received a nudge from Spirit through 11:11?
  3. What kind of intuitive feelings did you have at the time?
  4. How do you now recognize this as a message from Spirit?


When you keep track of the occurrences of 11:11 in your life, you might be surprised at what comes up!

The next time you see 11:11 on a clock, on the odometer of your car, or even on the scoreboard of a football game, take a moment to ask what you need to pay attention to. What message are you being given? What guidance is coming your way? Listen to the answers from your intuition. They won’t steer you wrong!

And if you want to add even more power and fun to 11:11, join me every weekday at 11:11 AM Eastern for what we call “The Morning Woo” on Facebook. We spend a few minutes together for a special card reading and meditation. We’ve been gathering since the spring when the lack of ability to gather in person required us to get creative about ways to connect and lift each other up. You are most welcome to attend for a dose of uplifting energy and inspiration!